Ben Kaplan - Growth Case Study [PR Hacker]: How to Get 6M+ People to Love Your Brand.
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Would you like to drive millions of users to your website, product, mobile app, or brand by harnessing the power of free mass media coverage, viral social sharing, experiential events, and organic word-of-mouth? In this special session with viral PR expert and PR Hacker CEO Ben Kaplan, you’ll go inside some of the most successful viral hits of the past decade to get a better understanding of how viral principles are changing the face of modern PR, social media, digital marketing, and experiential events – and how you can use those learnings to turn your brand or business into a media superstar that generates millions of dollars worth of publicity at minimal cost.